RUFFLE & BOW BRANDING AND PACKAGING DESIGN

An online clothing store targeting girls aged 3-8 to be launched shortly asked for minimal branding and packaging design. The store mainly features dresses with ruffles and bows, so we named it accordingly. Although the designs are aimed at young girls, they are classy and elegant, reflected in the font choice. The target gender influences the colors used. The design incorporates a half circle to represent the ruffle concept. The text is positioned to the side to add a playful touch to the overall design. All elements are contained within a circle to create a softer overall look. The ruffles were represented by the wavy lines on the packaging and the pattern design.