Brief
As the first Worldwide Partner of The Ryder Cup, Standard Life Investments needed a world-class advertising campaign to position the brand on a global scale.
Insight
Both Ryder Cup competitors and Standard Life Investment professionals are linked by their world-class performance
Idea
World-class as standard. A creative execution that combines bold messaging and dynamic visuals via a variety of impactful and innovative media sites - some being national ‘airport firsts’. The dramatic OOH campaign combined TV idents in the UK, US, and Asia, enabling the client to achieve the maximum standout on a limited budget and deliver a truly world-class message.