Rye Lane Mushrooms grows and delivers market quality mushrooms locally. With a strong focus on efficiency, sustainability, and community, they offer an affordable premium service ingrained in local spirit. Charlie approached me to design their Brand Identity, and a memorable new website. Our goal was to create a simple user experience for customers, attract investors, and engage new RLM community members. Working to a collaborative and strategic design process, I devised a fun but straightforward design system, which I then translated into a compelling responsive website that effectively communicated RLM’s vision and values.