Rye Wax x Music Matters at Selfridges Oxford St
We collaborated with Selfridges to launch a pop-up concept store for four months as part of their Music Matters campaign.
RYE WAX X MUSIC MATTERS - THE TRANSFORMATIVE POWER OF MUSIC. AMPLIFIED.
26 June - 18 October 2017
We worked with Selfridges to design and implement a concept store, 'The Vinyl Shop'. We curated fresh, cutting edge stock and ran a series of events as tie-ins. This was an excellent project to spread the word about our brand and bring about new creative connections and further adventures.
The way we listen to music is changing. In December 2016, revenue from vinyl records sales overtook digital downloads for the first time in the UK – proof that buying records is no longer just the pastime of audiophile dads and nostalgic hipsters. On 3 July, Peckham's much-loved basement record store Rye Wax will set up shop in the Menswear department at Selfridges London and online, with an ever-changing selection of vinyl. "It's refreshing to see such a large brand getting behind not only underground record shops, but the grass roots music industry in general with Music Matters at Selfridges," says Tom Stiedl, Co-founder of Rye Wax.