RYLEY
I had the opportunity to shoot for Ryley's first look book. The campaign was shot in the Peak District with the aim of demonstrating the Ryley Girl. An active lifestyle that is not bound by the gym, a lifestyle that is challenged by the environment and pushing those limits.
RYLEY is activewear made of recycled waste.
Our philosophy is centred around sustainability, function and design, using recycled waste materials and eco-friendly processes. The core of our design starts with a responsibility and a conscious approach, with a garment’s end of life in mind, so that it may be repurposed. Our garments are locally made in a factory in East London with materials thoughtfully sourced from recycled threads and zips to biodegradable packaging. To minimise our textile waste, we also offer a Repair/Recycle service in hopes of creating a more circular economy. Our vision is to drive positive change by promoting environmental awareness and an active lifestyle.
With the resolution to build a brand with purpose and meaning, RYLEY was born with the name signifying courage and determination.
Inspired by women and made for the resolute - the admirably purposeful, determined and unwavering.
https://www.ryley.co/about
Ryley is a conscious brand. In the current society we live in where fast fashion thrives, Ryley has found a solution to combat this. The brand uses recycled waste materials on their garments, without loss of quality. They aim to increase the longevity of activewear garments, fabrics that can be tested to their limits alongside the user.
Not just sustainable in their products, Ryley is also sustainable in their packaging and how to handle the garments if they become damaged or in need of disposal. Ryley has a repait and recycle scheme whereby the customers can send back the garment for recycling or can be repaired for damages such as zip, padding, logo and strap replacements.
https://www.ryley.co/repair-recycle
An alternative line of sustainable fabrics were sourced and selected for their eco credentials, high quality, functional performance, moisture management and soft comfortable feel. These include fabrics made of 100% pre-consumer recycled nylon from industrial wastage and polyester made from recycled PET plastic bottles. Our fabrics are made and dyed in a leading innovative mill in Italy certified by Bluesign®, chosen for being deeply oriented towards an awareness and respect for nature.
https://www.ryley.co/about
See more of their lookbook!
https://www.ryley.co/lookbook