Sagrado Oro - Brand Identity

  • Eliza Welch

Inspired by the diverse and colourful roots of Colombian culture, 'Sagrado Oro' is a revived brand identity for Bogota’s Gold Museum - ‘El Museo de Oro.’ The friendly, organic shapes and bright colour palette appeal to the museum’s wide-reaching audience of young families, international tourists and local communities, aiming to educate them on Colombia’s rich pre-Hispanic history and cultural diversity. The youthful illustration style further strives to encourage young children to engage with the narratives of South America's indigenous communities.