Sainsbury’s delivered an emotive spot for the 2015 festive season, as Judith Kerr’s family favourite Mog returned for one more calamitous adventure. Framestore were delighted to work alongside creative agency AMV BBDO and Director James Rouse at Outsider on the campaign, preparing Mog for her first-ever animated foray.
The full three minute film premiered across UK television channels on 12th November, and holds an important cause at its core. Creator Judith Kerr worked with Sainsbury’s to script the exclusive narrative for Mog in aid of Save The Children, highlighting literacy education and the inherent joy of shared stories and fantastic tales.
To read more about the project visit framestore.com.