The client
Saker Music Company publishes music that has never been published before. Their portfolio includes brand new compositions, as well as arrangements of existing music. They strive to satisfy the needs of beginners and professionals, as well as those who find themselves somewhere in between, at a high quality. Also they make video recordings with some of the world's most exciting brass artists.
The problem
Their current logo wasn’t identifiable for the most of their audience, so they wanted to keep the saker symbol, but represented in a more recognizable way and they also wanted to look more professional as their arrangements are professional at a high quality.
1. Discovery
A discovery session helps the client defining the brand values and goals and helps me getting acquainted with it. Saker Music offers high quality products for international customers, young professional musicians and enthusiastic amateurs playing the brass, but they have a friendly communication and active social media pages.
These main brand attributes have been established:
2. Design direction
The next step was doing a deep research about the business, the industry and target audience according to the discovery phase.
I developed a visual language in the form of a stylescape which is a carefully curated combination of images, logo directions, design elements, typography, colours, textures etc. The aim was to get on the same page with the client and to create a visual guide for the design process before designing anything.
This should be the foundation for the whole process.
3. Designing
Considering the above and keeping in mind that Saker Music wanted to keep the bird in the logomark I started sketching on paper. I never show these sketches to clients because it’s not that phase, not that quality. These are raw ideas and usually a client could hardly see them as functional logo concepts. (So yes, now you’re seeing behind the scenes.)
After choosing some promising ideas I cleaned them digitally, looked for appropriate fonts and made a presentation including our stylescape as a foundation, three logo concepts in black & white and colours, and also made mockups which help the client imagine a logo in real life.
4. Consultation
From the presented concepts they chose Concept 1, but asked for a revision as they found the logomark more similar to an eagle than a falcon. And they were right.
5. Release
After revision the logo design was approved and I developed the final files in all necessary formats, colours and layouts. The whole process, including discovery, design and the end result made both the client and me satisfied.
Testimonial
From the beginning we knew that we had chosen a good graphic designer when Balázs started to create our new logo. He had an eye to every details and smoothed the project with professional advices and most importantly, he kept our needs in mind throughout. If I had to describe him in three words I would write: creative, attentive, trustworthy. Thank you for the cooperation!
János Sutyák, Saker Music Company
