SAKURA COFFEE (café branding + packaging concept)

‘Sakura Coffee’ is a gaming café, its branding combining pixel art reminiscent of 8-bit video games with a pleasant and soothing colour scheme to create a unique gaming café experience. The brief for this project was to create the branding for a café that caters to gamers, while taking a different approach from the traditionally masculine-dominated contemporaries. Create a logo, visual touchpoints, branding for the location itself, and packaging for the cafés own brand of coffee.