The brief was to come up with a campaign event to promote a brand of our choice. I chose the UK surf brand Saltrock.
The concept was a free festival in Croyde, UK where Saltrock began. It would be a collaborative event where artists, surfers, skaters and musicians hang out for the weekend inspiring those around them.
I explored a very illustrative style trying to draw the attention to the younger demographic, majority of whom will have no idea what Saltrock is, due to bigger brands such as Vans and Globe.
I designed a mobile, desktop site and a series of posters promoting the event.
Student work.