Using distinct strategy & disarming creativity to show the human face of finance. When it comes to managing money, Saltus are industry experts. They’ve been successfully helping their clients to protect, invest and grow their money since the business was founded in 2004. With significant business growth in recent years – both organic and through acquisition – Saltus decided that the time was right to revisit its brand strategy and brand identity, in order to better reflect its future ambitions. With a growing and broadening audience, Saltus identified a clear need to communicate its experience and expertise in a much more engaging, human and approachable way. Through workshops, one-to-one stakeholder interviews and research, we developed a new, bold brand strategy which in turn led our creative direction. By embedding heart and soul into the solution, we helped Saltus to step away from the cold, corporate communications of old. Warm and witty copy, hand-drawn illustration and a flexible design system combined to help Saltus challenge preconceptions and win new fans along the way.