Getting noticed as a photographer in this day an age is rough. Standing out from the crowd and a consistent promotional strategy is key to being remembered and landing clients. Photographer Sam Christmas approached us to help him build an identity that would achieve just this. Working closely with Sam we developed a set of ownable brand assets, attitude and energy that reflected his very own. With the help of a truly shocking blue and unique type behaviour, we established a set of core assets and ran them through various promotional touchpoints. A new website was a key deliverable and an absolute must to support Sam’s new image. We worked hard to developed a site and user experience that made navigating and sorting through his vast collection of work intuative and enjoyable. Part of an identity that now makes sure Sam is remembered wherever he goes. Sam Christmas