SAMANUROOP

SAMANUROOP (समनुरूप Hindi: to conform, comply with rules, behave accordingly to socially acceptable conventions) is a custom Hindi Devanagari typeface designed as a response to the wave of rising extremist. nationalist, political climate around the world. It depicts a dystopian, fascist regime through type, by turning the originally curvy and soft Indic Hindi Devanagari script into a bold and geometric form. The type specimen is structured to replicate the communist party’s Little Red Book. Cut and sewn from silk textiles to emulate the Nazi party flags, the typeface name SAMANUROOP is also displayed as a banner. Textile and Sewing Assistance: Arpita Mohan The typeface is presented in a combination of an editorial type specimen book and a banner.