Samara - on location fashion advertising photograph was shot in Milan, Italy on an abandoned farm

  • Steve Thornton

This fashion editorial project is a mix of video & stills shot on an abandoned farm just outside of Milan, Italy. The normal challenge of any mixed media project is getting enough still images to choose from & then have enough time to also shoot video. The "Problem" with creating the still images is, I am creating a slice of life at 1/1000 of one second. So eyes can be shut, the mouth could look strange, the hands may not look pretty, the feet might be in transition etc. On this "look" I shot a total of 110 images plus 5 video clips having a total of 1 minute 5 seconds run time. Some of the video was shot with the camera on a tripod, the others were shot using a Steadicam. Including the occasional pauses for hair and makeup corrections or the wardrobe stylist making adjustments, the total time on set, shooting stills & video, was 15 minutes. If you have ever been on a shoot where a Steadicam is being used, you know there is a fair amount of time "Trimming and re-trimming" the apparatus, even a mild breeze causes issues and now you have a situation where not just the talent is moving but also the photographer is moving. In this case Samara relates, projects to the camera and moves so well it was easy to choose the images & video clips because there were so many great images to choose from, and I knew this just by watching her work through my cameras. A lot of clients just do not get why a model is so important, they think they just need a pretty person (male or female) and that is it. Even within professional models there are exceptional models next to average models, just like lawyers, hairstylists, doctors and photographers. When I get a great model to work with, I spend less time on each look allowing the client to get a lot of great images to choose from as well as getting a lot of production in a day, or allowing my team and me to fully develop an idea and not to be concerned if we "Got the Shot". If I had an "average" professional model, I may have had to shoot for an hour, or more, and still not get what I did with Samara in 15 minutes. This is the difference. The model is from Brazil and is stunning. She did not speak very much English, so Steve talked to her in a mix of English, Italian and French. Italian & Portuguese are similar but some words translate better for a Portuguese speaking person using French. So if Samara did not understand what Steve was saying in English or Italian, Steve spoke French. Between 3 languages, and a few examples of Steve "modeling", he was able to get the concept across. Go here to see the video: stpvd.com/21/21 Copy & Paste and feel free to share. #fashionphotography #popsofcolor #dramatic #dark #canon #commercialfashionphotography #advertisingphotography #moda #fashionable #fashionstyle #styleinspiration #stylegram #urbanfashion #dramaticimage #acolorstory #makeup #dramaticimage #canoncameras #canonlenses #onlocationfashionphotography #naturallight #thestevethornton