Samsung - Alfred the Mobile Photographer

Alfred loved photography. But it wasn’t until he began using his Samsung GS3 phone instead of a ‘pro’ camera that he noticed a dramatic improvement in his street portraiture. The GS3 didn’t intimidate people - he didn’t look like a ‘photographer’, just a guy with a phone. With his GS3 Alfred became recognised as one of the best Mobile Photographers in the World. Technology had helped him unlock his potential. By making an online film instead of a more traditional campaign, the idea grew by word of mouth, across social media. People discovered Alfred’s story for themselves. This led them to the Launching People online initiatives being introduced in their own countries. If Alfred could do it at 57, so could anyone.