DESCRIPTION: In 2015, Samsung has been selected as Official Global Partner of Expo 2015, whose central theme is “Feeding the Planet, Energy for Life”. So we wondered…what if technology could also bring to everyone the very essence of worldwide local flavors? From that, the idea of collecting the largest number of local flavors from any continent and condensing their essences into Food Pixels: little cubes made of a shortcrust pastry, that could absorb the worldwide flavorings, preserving their taste and organoleptic properties. During Expo 2015, the Samsung District offered its visitors a very special experience. By interacting with a tab and a vending machine, people were able both to taste our Food Pixels and to discover theirs stories through emotional video contents. So that anyone could experience a real worldwide travel through places, peoples and traditions.
CATÉGORIE : Case Studies
SEGMENT DE MARCHÉ : Home Appliances
CLIENT : Samsung Electronics Italy
MARQUE/PRODUIT : Food Pixel Project
DIRECTEUR DE CRÉATION : Christopher Jones
DIRECTEUR ARTISTIQUE : Alessandro Polia
CONCEPTEUR RÉDACTEUR : N.Zanterino,A.Crippa,F.Rebuzzini
CAMPAGNE PRO BONO : Non