Samsung Galaxy S9|S9+ collaborated with photography influencers

*Photos taken by creators* ----------------------/Result/------------------------ The three-month campaign proved to be highly effective in increasing brand exposure and generating consumer interest in the Samsung Galaxy S9. The brand received a total of 391 valid public posts after the event, with an additional 10 posts exposed every month during the campaign period. On average, each consumer received a high level of engagement, with 249 likes and interactions per post. Furthermore, from the netizens' responses to the consumer posts, it was evident that many of them expressed interest in the Samsung Galaxy S9 and a willingness to try the product. The campaign's success can be attributed to the collaboration with photography influencers on Instagram, who leveraged their large following and shooting skills to promote the brand and encourage participation in the competition. Overall, the campaign effectively showcased the product features of Samsung Galaxy S9 and created buzz and excitement around the brand, resulting in increased brand awareness and consumer interest. ---------------------/Strategy/----------------------- Samsung's smartphone product strategy has always positioned the camera as a key feature, emphasizing that only Samsung smartphones can achieve certain photography effects. To effectively reach our target audience of consumers who enjoy capturing and sharing their daily lives using their smartphones, we have developed a marketing strategy that focuses on Instagram, a popular social media platform among young people. Through partnerships with photography influencers, we aim to leverage their shooting skills and large following to increase brand awareness and promote our products. These influencers have built a strong reputation and following by sharing their own experiences using their smartphones to take pictures, making them highly influential in the space. By collaborating with these influencers, we can effectively tap into the power of media diffusion to promote our products and reach a wider audience. Our goal is to position Samsung as the go-to brand for consumers who value high-quality photography in their mobile phones.