Samsung: Life is a Photo

Our Brief:
Samsung wanted to launch its new, revolutionary GALAXY Camera around the world in a big way.

Our Idea:
We recruited 32 of the most influential Instagrammers (the world’s most social photographers) and challenged them to prove that their city was the most photogenic in the world.

The Result:
Over 3 months the campaign reached more than 79 million people.
In total, 779 #lifesaphoto photos were shared to Instagram, creating 2 million likes and 40,000 comments.
More than 330,000 visitors came to our Tumblr hub to see the best of the city photography and support their favourite, generating over 165,000 Tumblr notes and 44,000 photo shares to other social networks.
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