This is a campaign website for Samsung LTE, it aims to introduce the new LTE technology, the wireless communication of high-speed data for mobile devices. Samsung wants to promote their LTE products as the pioneer also educate more people to know what is this new technology. We come up the idea like the letter cards teaching the kids new vocabularies. Each letter on the homepage represents one feature of LTE technology, there are the interesting animations when hovering the letter that raises the visitor's interest to click on it and explore more content.
Role: UX & UI design, animation