Samsung Space Selfie
Challenger brand Samsung broke the mould and sent their own balloon to space. Cradling one of their new S10 handsets in a custom selfie rig which was spearheaded by the talented team at UNIT9.
The activation enabled fans to send a selfie to space which would to appear on the S10 handset floating in orbit.
To commemorate this awesome achievement Cara Delevingne hosted a launch party at the Samsung KX experience store in Kings Cross with four interactive custom selfie booths where influencers and press could have their selfie taken and sent to space.
Then the campaign opened up to members of the public who went into a lottery to get their face in space.