Samsung The Art of Innovation
The Samsung Galaxy S10 + Samsung Fold are the most powerful and innovative phones on the market. Samsung wanted to showcase 20 of its most impressive features in never-before-seen ways. Together with Cheil, we took over the windows of KaDeWe, the most famous department store in Berlin, to let people experience the unique features for themselves. Over March and April 2019 we created a total of 20 interactive windows, 10 at a time. Using interactive technology, sensors and the samsung handsets we communicated the in an artistic and abstract way the newest features and product messaging from Samsung.