Samsung x KaDeWe - The Art of Innovation 2.0

The Galaxy S10 | S10 + is the most powerful and innovative phone on the market. Samsung wanted to showcase some of its most impressive features in never-before-seen ways. To do more than just create innovative, eye-catching installations; we wanted to push the boundaries of what was possible within the windows and find new ways to let passersby interact with and affect what was inside. Further, we wanted every window to translate the features of the phone so people understood how components like superior connectivity, enhanced intelligence, and a powerful camera could improve their lives. A challenging project from start to finish due to the short time frame, complexity and amount of work to be done all at once. A few windows used infrared sensors allowing people to engage with and trigger reactions inside of the windows themselves. Other highlights included fun interactive games, a multi-angle photo booth and a miniature infinity room.