San Pellegrino - World Water Day Concept

Collaborative project visualising a San Pellegrino campaign in support of World Water Day. This concept focuses on the quality and heritage of San Pellegrino, particularly taking inspiration from current trends of nostalgia and retro imagery to produce hand printed illustrations used throughout the project. The accompanying photoshoot focuses exclusively on World Water Day, using a variety of different hand-crafted backdrops, to clearly communicate the message behind the campaign. Illustration: Beth Turnbull-Smailes Design: Will Moxon Photography: Will Moxon Production: Beth Turnbull-Smailes and Will Moxon Creative Direction: Beth Turnbull-Smailes and Will Moxon