Taking cues from Melbourne Central’s new playbook for 'the future of the shopping destination', PITCH STUDIOS™ was commissioned to create a series of 3D animations to activate inside the recently opened ELLA precinct in Menzie’s Lane. The series explores 4 virtual destinations, aimed to take a step back from the intensity of life and take comfort in meditative, contemplative environments. Creative Direction ● Christie Morgan, Chris Golden Animation ● Chris Golden Sound Design ● Lewis Cancut