Sandwich packaging, in the current triangular form is not user friendly and is only designed to satisfy the manufacturing process of the product lifecycle.
The main aim of this redesign focused on the usability of the packaging to create a system in which sandwiches can be eaten from, easily and cleanly, to improve the customer experience.
The redesign creates a range expansion for Booths into customisable luxury hampers. Customers select a sandwich for their picnic, alongside other Booths delicatessen foods and share the packaging of the sandwich to create two plates to eat from. This reduces waste and creates a more shared experience for the customer.