Throughout, the brand represented the meeting point of a passion for food and science. The logo referenced the periodic table and the precision behind every decision made, whilst the typography recalls the founders’ mission to start a food revolution, with a stencilled approach reminiscent of revolutionary posters and artwork.
The two worlds are perhaps best expressed in the visuals: two distinct halves show close-ups of Sano’s delicious, nutritious food connected to precise, geometric, scientific patterns. The combination creates a clean, contemporary and premium feeling brand that appeals to the busy city target audience.
The identity was then rolled out across all of Sano’s touchpoints, creating a brand architecture for the main brand and sub-brands.
“Sano is a labour of love for so many of us and so we wanted the design to communicate our message in a vibrant and accessible way. Clinic have understood our passion from day one and have created brand designs which help to bring Sano to life for our customers.”
Doug Richards, co-founder and CEO of Sano