SANTAMARTA SPRIN SUMMER 2025 Campaign

Almost a year ago, we got in touch with the guys from @_sntmarta for a collaboration, and right away we connected and understood how special the project they were doing was; not just a simple upcycling brand, but something more, different, rooted in philosophy, art, poetics and above all the environment and the impact that fashion have on it, all without sacrificing the elegance of a dress and design making. What the guys are doing is really giving new life to the material that can be obtained from an old or thrown-away garment, creating something different and unique. This different “Perception” is what we focused on for the making of this film back in July, and we are really happy to have been able to collaborate directly with these great talents and we are also happy that this was used to open their runaway show last week at @mbfwmadrid @allianz_es !!! Please check out the pieces they create because they are truly wonderful and people like them deserve all the support they can get! Production Company @muvlab.it Directed by @onibakudirector @nickdkhan @mattiadelzotto Cinematography @alliccio Grading @mattjonescolour Sound Stefano Lattanzio Make-up @luig.imakeup Talent @mati_fantuz