For Sarah Haran’s luxury handbags; thoughtfully designed and hand-made in Britain, we developed a total rebrand of the label. As well as creating a new brand identity, we also produced and art directed the brand campaign's still and moving image photoshoots and online product imagery. The previous branding was not targeted at a realistic demographic, so our rebrand used a sophisticated design language to appeal to the modern, successful and stylish Sarah Haran woman. We developed a harmonic colour palette to be used throughout the website, social media posts, newsletters and print collateral and iconography illustrations were also created to showcase the unique benefits of each bag.
