SARAH HARAN : Luxury Accessories

  • Macki Maconie
For Sarah Haran’s luxury handbags; thoughtfully designed and hand-made in Britain, we developed a total rebrand of the label. As well as creating a new brand identity, we also produced and art directed the brand campaign's still and moving image photoshoots and online product imagery. The previous branding was not targeted at a realistic demographic, so our rebrand used a sophisticated design language to appeal to the modern, successful and stylish Sarah Haran woman. We developed a harmonic colour palette to be used throughout the website, social media posts, newsletters and print collateral and iconography illustrations were also created to showcase the unique benefits of each bag.


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    Studio Macki

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      Sarah Haran