Sarah Jessica Parker Casting

A Crowning Achievement - Hallmark partnered with Corbis Entertainment to negotiate and finalize the deal, assuring a mutually beneficial melding of celebrity and brand personalities. Parker collaborated with the creative team at Hallmark and helped set the editorial “voice” of the cards, resulting in heartfelt messages that reflected her personality. The line has been extremely well-received by Gold Crown retailers, making this partnership a win for all parties involved.