Out of the bakery and into the home
With MOR feeding our bellies and creating a thirst for more on the subject, we got to thinking about how the art of Scandinavian living continues to win out in the home. Monique and Staffan Tollgard are a design partnership, husband and wife and former filmmaking wonders, based in London, whose own Scandinavian heritage is at the heart of their work, on home design projects and in their curated furniture pieces on show in the Tollgard showroom. Who better to connect with over the beauty in designing using the Red Thread concept, a Northern European idea that forms their own design philosophy.
Monique says “It’s used to describe the unique DNA that characterises any piece of creative work. The ‘why’ at the heart of the piece – and indeed the ‘so what?’. For us, each design journey begins with establishing the Red Thread: why are we telling this story, of these people, in this place: environment, architecture, identity.
“Pulling together clues from the architecture, from the cultural history, from the building blocks of the landscape, from a client’s own personalities and the questions of living that need to be solved by the design, the Red Thread draws a protective framework around the project, linking architecture with interiors, homeowner with design.”
So, the Red Thread is not so much a style, as a meditation of the landscape and an approach that pulls creative ideas together, allowing them to feed from one another. This approach is the home is both mindful and endlessly creative, allowing you to explore the richness of your own styles, while maintaining a harmony and balance. “The Red Thread keeps us centred throughout and provides a reference point for each decision, allowing us to weave stories into the fabric of the design. Imagine a set of balancing scales with each idea measured against the red thread. Eventually what begins to emerge is a distinct voice.”