Scary Canary was founded by Marnie Burt in 2020, after seeing reputable independent artists with low PR budgets struggle to secure well-written blog features. Working with Molly-Mae Taylor for the branding, Marnie created the website and social media presence from scratch, eventually bringing in additional writers to assist with the high demand for coverage on the Scary Canary blog. The blog itself features reviews, interviews, and thought pieces.