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schuh Back To School 2022

  • Lizzie Quirke

Campaign identity for @schuh back to school. Videography by @hiddenagency, lock-ups, animation and swirly stuff by me. Sound off if you know what’s good for you! One of the biggest campaigns i've ever worked on. We rolled this out across schuh's website, 150+ stores, out of home billboards, and utilised the pattern illustrations to decorate a venue for a PR event. Attaching some unused concepts. Turns out, I really love designing for children. Chunky fonts? Colours? Yes pls

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