Schuh – International Women’s Day

  • Everyone's Favourite
  • Lauren Fogg-Roye
  • Abigail Appiagyei

Everyone's Favourite collaborates with Schuh to create an important message for International Women's Day.

For International Women’s Day 2019, Everyone’s Favourite created a bright and bold 2D animation for Schuh that focused on women lifting each other up and inspiring each other to be inspirational themselves.
Schuh wanted to highlight the importance of this message by giving it an actual voice through a spoken word poem by The Nasty Poet, empowering women to be the deciders of their own destinies.
The campaign was brought to life in a live setting at Schuh stores in Oxford Circus, Covent Garden and Marble Arch. The use of neon lights in the store windows replicated the glowing aesthetic featured in the video, and the lyrics from The Nasty Poet’s poem being presented at the forefront of the installations put a focus on the core message of the campaign.