• Eric Boscia
The Lab is mobile and to be used at indoor settings, like Selfridges, and festivals around the UK. The Lab & Lounge is used at festivals and allows people to go to either bar depending on preference. One is the Cocktail Lab and other is for just for beverage sampling. Once at the Lab, staff with iPads ask visitors simple questions that allow the “Lab” to create their personalized cocktail. A bartender makes a sample of the custom drink based on their answers. Since the visitor has supplied their personal contact info, they then can send out their cocktail recipe via social media, using #cocktail_lab. Once they have cocktail in hand, they can relax at the Lounge and enjoy their personalized Schweppes cocktail.