Scope Christmas New Goods POS 2022

Brief: The brief involved producing a series of retail Point of Sale assets centered around the themes of Christmas, charitable giving, and the concept of "the gift that gives back," utilising Scope's New Good Artist's range, which featured artwork by Kate Boyce. The primary goal was to promote the Kate Boyce gift range. Role: Designer Outcome: The outcome of this project was a set of retail POS assets that effectively conveyed the Christmas, charitable giving, and gift-giving themes associated with Scope's New Good Artist's range. These assets prominently featured Kate Boyce's artwork and adhered to the brand's design principles while also being accessible to a wide audience.