Scottish Barley Standards Authority

The Scottish Barley Standards Authority (SBSA) wanted to position themselves as the number one authority in the country when it comes to barley farming. Their brand reflects the trusted, knowledgeable and authoritative positioning with a simple, no frills, and approachable visual identity. The use of the colour green, associated with nature and things that are deemed ‘good’, gives a down-to-earth feel. Paired with a simple logo mark which gives the brand a sense of having a long history and representing the highest standards in the barley industry. Applied across a wide variety of media, SBSA’s visual identity is simple, memorable and archaic.