The client
Ravensbourne college
Work team
Thomas Kemp: Designer/concept
Kostie Kontorravdis: Concept/marketing
The brief
To create a brand for an online channel. The channel will be used as a platform for the student to show there work. The channel will be on the number of screens in the college and also online.
Answear
The SE10 concept is based on the energetic lifestyle the students have here at Ravensbourne. We want to give something to the students that they can play with. The logo should be bright, funny, funky and creative as the four words say a lot for the students here at Ravensbourne.
The fashion course logo is an example of using the same logo but by changing it slightly. It shows that you can keep the channel identity but change the logo dramatically.
NEVER ENDING CHANNEL IDENT BREIF
The channel idents should be refreshed every week by creating a never ending brief for the students. The student will have access to the branding blocks, physically and digitally. The brief will be to create the channel idents for there courses by using the branding blocks. This will keep the channel up to date with trends and reflect the students creativity in the individual courses.