nez is a local food and drink offers app that helps people save money and discover new places. Initially just covering Fitzrovia, since 2018 the app has expanded to cover most of Central London and now sees tens of thousands of daily users. I have been UX Lead throughout this period, working closely with the founding team Dan Greane, Joe Zender and Mitch Bayer-Goldman.
The Challenge
| Help people find their perfect lunch offer, faster.
Over time, as the nez area had expanded the list of offers in the app had become longer and longer. At the beginning of 2018 we had fewer than 100 partners but by the end of 2019 it was close to 500. It was getting harder for users to find what they wanted. To a certain extent, the way offers get ordered by distance had limited the extent of the issue—since people don’t like to walk much more than 10 mins for lunch. But in some areas even that limit left 25+ offers to scroll, too many for a single session.
It was clear from the increasingly frequent requests on intercom (and at the end of testing sessions) that we needed to add search.
Read the full case study at http://www.benjaminstrak.com/project/nez-search
