We’d like to introduce you to our vision for Seaton Delaval Arts Centre's new branding. It’s a bold departure from the current scheme, but we hope that it’s also a bold departure in the right direction.
We’ve cleaned up the branding, introducing a fresh colour palette and wave motif, echoing the various Seaton Delaval (and it’s various Seaton neighbours’) proximity to the sea. The wave however also serves an additional purpose. Look closer and it also appears to resemble the Drama and Comedy masks, the key symbol of theatrical arts, tying in the geography and heritage of the building with it’s current purpose as a centre for the arts.