SECND is a start-up aiming to "disrupt" the consumer tech/hypebeast market. How does SECND exude its disruptive yet transparent values to the audience? They know the game, and they tell the truth - cause a brave, honest, humble OOH will help the brand stand out in this saturated marketplace: they ain't new, they ain't p, ain't no stories from their former owners - but they save money, and our platform is safe enough.
Basically, these ideas aim to challenge the norms of the secondhand industry. In doing so, an 'unadvertising' strategies just try to celebrate every day - what a clunky, nonsensical and humorous narrative; and with the cobalt tags, it all gives SECND a unique brand story and a disruptive visual practice on its outlook. Win win.
