See Saw

  • Malak Elghuel

Seesaw’s intention is to give garments a second chance. Not just any garments, but carefully curated thrift-worthy items from the late 90’s and early 2000’s. So, we were put to the task to create an identity that conveys individuality, exploration, and fluidity. From pixelated blobs to lenticular note cards, each element captures the best of a bygone era. BRANDING, PACKAGING, AND ART DIRECTION ALL BY ACTUAL FRIENDS