Seek Magazine

Seek magazine was an exercise in the idea of how to developed print in the digital age. It was created as a lifestyle magazine for the contemporary consumer and its design is adapted to be reflective of their needs. Seek was created to think about how we can actually make the magazine a useful information tool again that works better with the modern world rather than just continuing tradition. To achieve this meant rethinking the magazine from the ground up. How do you make this more useful for people and how do you make it something that offers something that digital can’t. The design is based on two things. Created as something that is tack-tile, easy and nice to hold. The shape was elongated so that it was easier on the hand but also the overall shrunk so that again the actual reading of the text was better. The shape also harks back to a smartphone, a shape that most people are more familiar with and more used to holding on a commute to work than the average magazine or book. Its shape also can be fitted into most trouser and jeans pockets making it easier to travel with. Another very key aspect of this design was adapting the image content to be more relevant to the contemporary user of a magazine. This meant making the images something that was useable instead of something that is just static on the page. The image content instead of being fixed within the magazine, having to be damaged or cut up in-order to be able to take out, is instead put together into leaflets for each editorial which are completely unbound so that they can be collected together as the user see’s fit. It also makes for better viewing of the image. Making use of the quality of the printed image.