As Director of Multimedia Creative at Selfridges I managed a busy team of around 40 designers, art directors and production specialists, responsible for creating and delivering work across 4 stores and all digital touchpoints…
As part of the wider Creative department, my team worked with internal and external stakeholders, delivering seasonal schemes and calendar event collateral across all touchpoints…
Working with the editorial team and a wide pool of external talent, my team created content for online, social, email and print…
We developed brand advertising strategies and content campaigns evoking the spirit of the brand, such as the Selfridges Rose campaign, used in-store and online…
My team designed and produced the entire range of packaging required by the business from own brand products and gift packaging, through to the iconic yellow bags…
As custodians of brand design, we created advertising campaigns for new department openings, managed all third party “tagged” advertising, and ensured everything carrying the Selfridges name conformed to our stringent brand design guidelines…
My team was responsible for all Signage, Ticketing and Wayfinding, both in-store and online. We supported a number of large scale store transformation projects, helping to control footfall and guide customers around the stores during these busy times of continual change…
In addition to managing a large and busy team I was involved in a number of large-scale development projects. To hear more about my experiences at Selfridges & Co please get in touch…
