Selfridges & Co Together typeface

During the UK social distancing period, Nari was asked by Selfridges & Co to interpret the idea of togetherness for their social campaign. The concept was encapsulated through a bespoke typeface, spelling the word “together”. Each character originates from the same core structure but has an individual stylistic approach, showcasing the beauty of diversity yet humanity’s inherent togetherness. The final typeface was rolled out as part of a full digital sticker pack for use on social media. Type Design, Social Campaign