Selfridges - Ratings & Reviews

Although voted the best department store in the world, Selfridges lacked any form of ratings or reviews for their products. As the lead developer on the Ratings & Reviews initiative, I was briefed to implement a robust and lightweight application that would help customers make a more informed purchase. The reviews were gathered and managed through 3rd party marketing platform Yotpo, and pulled into Selfridges via Yotpo’s API. Yotpo supplied a number of prebuilt widgets to help display the reviews, but with our focus on performance and layout, I decided we would have better results if we built the modules from scratch. Therefore I created bespoke modules in Javascript to process and display the reviews, which allowed customers to filter customer feedback and gain a better insight into the product.