Sem Reservas
A group of friends decided to blog a little about the wide range of restaurants and bars that they visit. They would write reviews about the pints, the seafood or the desserts that they try on everywhere, not only in Brazil.
A bit about the logo and the blog.
The logo means 'No Reservations'. Classic case of the client not knowing so much what he wants ;). All I knew was that they were 6 friends, there were lots of categories to explore on the website, so I pulled off a moodboard to show what could be designed. Chose to go for a more rustic, hipster modern logo that would match with a blog about food and craft beers. Very hipsteristic yea? The icons were all drawn by hand on a notepad during staff meeting in the studio, colored digitally. The whole website has a grunge, worn-out texture.
The logo obviously came first, so I wanted to combine the diamond shape as masks for the pictures used on the website sections. On the category section there is a bunch of diamonds for each icon. Once you click on it, there's a dropdown section with the top 3 articles of that selected icon.
