Sense TV Channel
My role in this project was to create the entire branding of a new TV brand. The purpose of this TV channel is to discover the world in a different way, through a wider perspective. History, culture but also lifestyle, fashion, technology... showing the buried treasures of regions. Their main objective: give a new lease of life to the often very traditional and dull discovery channel.
We developed the main visual elements: from the name to the logo, the style, colours, font...
I chose a bold and graphic typography and this shade of blue for its deepness, its mystery and modernity.
I chose to represent the brand with a lying down S to abstractly represent the mountain and the sea, the plurality and balance of environments.