Service Presentation Video
Analysis of the project, creation of the communication strategy, realization of stories and illustrations, video production, clear, direct and easy to understand communication
Services: Video & 2D animation
New needs, new services
MC Mutual
Mutua Collaborator (MC Mutual) was born in 2006 from the merger of Midat Mutua and Mutual Cyclops. It is currently positioned as one of the most important mutual collaborators with Social Security at the national level. A company in constant evolution whose mission is to take care of people's occupational health in a responsible manner, offering its clients the reduction of their occupational risks with a proposal for a permanent relationship and trust.
Along these lines, services such as the new "MC-IT Method" are created to measure temporary incapacity at work. For the development of these new service lines, they have relied on Mediactiu to, among other things, carry out a communication element that would help to present in a synthesized way the main values of their offer in an entertaining and close manner.
Making complex communications easy
We had to provide a clean and attractive solution. For this, we carry out the analysis of the objectives and the target of the project, addressed to the HR department of the companies attached to MC Mutual. From there we develop the storytelling and structure the contents of the video through a detailed Storyboard. We create our own style for the illustrations, graphics and infographics that appear in the 2D animation. As a result, we have a video with a "handwriting" effect that alternates camera movements that are accompanied by a background music track and a voiceover to improve the rhythm and understanding of the graphic material.
Take a look to the full project here.