Sewer Campaign

In this project, I used the humorous concept of "Sewer Laundry" to link the dirt and odour of sewers to the cleaning effect of laundry sheets. I created four posters that exaggerated the slogan "Make Laundry Possible Anywhere" to further promote the convenience and powerful cleaning power of laundry sheets. This further promoted the convenience and cleaning power of the product. I also helped t h e company redesign t h e packaging a n d logo t o make them more appealing, successfully enhancing t h e brand's market appeal.