Hex vom Dasenstein (witch of Dasenstein) is a sophisticated wine brand from southern Germany. The brand is based on the legacy of a local witch. Sexy Hexi is a fictional product range aiming to target a younger predominantly female group. It is the perfect glass of wine for women who are confident and know how to treat themselves, just like the modern meaning of a witch — strong and magical.
The illustrated witches match the different characteristics of the wine styles. The lively bright personality of white wine, red wine’s relaxation and seduction and the casualness under the summer sun of drinking some rosé.
Illustration&design: Xuyang Sun
Art Direction: Christopher Adrian
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